They provide valuable feedback showing you whether your current approach is working or if you need to make changes.Īs a warning, tracking SEO metrics isn’t always easy. Keeping tabs on metrics enables you to improve your SEO strategy over time. Appeal more to local and mobile audiences.Reduce the cost of obtaining page clicks from search engine results.Improve the length of time that people spend on your pages.Discover how your competitors are ranking and adopt similar strategies.Develop more relevant content for your audience.Correct problems with your current SEO strategy.Measuring your SEO efforts with metrics brings a host of benefits for businesses. Tracking SEO metrics is an essential part of your SEO strategy because it allows you to determine whether your current marketing efforts are working.ĭoing so correctly lets you adapt to changing circumstances, making it easier to maintain your campaigns’ effectiveness over time. SEO metrics should be granular and serve as an indicator of your marketing campaigns’ success. Or if you prefer, check out this video which summarises the metrics in this post.īut before any of that, we need to define what an SEO metric is in the context of SEO.Īny variable that captures a piece of data relevant to the performance of your pages in search engine results. We cover both free and paid SEO metrics and at the end of this article, you will better understand why metric tracking is necessary for SEO, how to track SEO progress, and how it can help your business improve its rank in search engine results. Discover the tools you can use to measure them.Introduce you to the various metrics you might want to include in your SEO strategy.(Some even use their proprietary versions!) Plus, today, there are also countless tools and methods that you could use to track them. SEO metrics, however, can sometimes be a little confusing.įor starters, there are so many to get your head around. To be successful, you need to know which key metrics to consider, identify those applicable to your business, and track SEO progress using them. These allow you to keep tabs on your progress and determine what aspects of your strategy are working and what aren’t. To measure the success of your SEO campaign, you’ll need to track a variety of metrics.
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